⸻ Step 1: Watch the Video Below to Learn How It Works ⸻
Done-for-you boutique hotel investments for high-income earners with $750K+ to deploy. You own the hotel, the cash flow, the tax benefits, and the appreciation. We handle everything else.
SOURCING, DESIGN, Food & Beverage, OPERATIONS — ALL UNDER ONE ROOF
DIRECT OWNERSHIP. YOUR NAME ON THE DEED.
ROOMS, Food & Beverage , Events, PROGRAMMING, ANCILLARY
⸻ STEP 2: Fill Out the Application Below to See if You Qualify ⸻
The application takes about 3 minutes. If you qualify, you'll be sent directly to our calendar to book a discovery call with our team.
⸻ Active Pipeline ⸻
These are four active opportunities in our pipeline. Full deal packages — including named property, financials, and underwriting — are shared with qualified investors after a discovery call.
Historic 38-acre estate, on-site destination restaurant, spa, 22-acre development parcel
15-event annual permit in place
+20% RevPAR upside · 20–25% NOI target
Michelin Key recognition · Recent $1.6M renovation already complete
Turnkey condition with untapped F&B and events upside
+10.5% ADR upside · +20% Occupancy upside · $50K–$150K ancillary potential
Lakefront setting, untapped wedding and retreat buyout demand
Expansion potential for additional keys on site
+15.3% ADR upside · +7–10% Occupancy upside
Mountain views, ~$1.5M renovation budget, stabilization play
Strong projected F&B engine
$383K F&B revenue projection · 20–30%+ NOI margin by Year 2–3
⸻ Our Investment Framework
Most investors only evaluate deals on cash-on-cash. That's the mistake.
Here's the four-part framework we use to underwrite every Hotel Turnkey acquisition and what your discovery call will walk you through.
INCOME TODAY.
Every deal has to cash flow. Not on a hopeful pro forma on a stress-tested one with conservative occupancy, conservative ADR, and a comp set we can defend. We target specific cash-on-cash thresholds before we ever bring a property to you. If a deal doesn't clear that threshold, you never see it.
Growth over time.
A single-family home appreciates two ways: market lift, or capex. A hotel is a commercial asset its valuation is a function of NOI divided by cap rate. So when revenue goes up, the property is worth more. Period. No remodel required. Better F&B program? Worth more. Stronger event business? Worth more. We acquire below market and operate to lift NOI from day one.
Hedge against inflation and
downside.
A short-term rental has one revenue stream. If transient demand softens, the asset softens with it. A well-positioned boutique runs five revenue streams at the same time, rooms, F&B, events, curated programming, and ancillary. When one softens, the others carry the asset. Diversity is the hedge.
The tax strategy and the multi-
decade strategy.
100% bonus depreciation is permanent. Hotels qualify as an active trade or business under §469 meaning losses offset W-2 or business income without the 100-hour material participation test STR investors track. Every deal we structure has 1031 optionality at exit. Done correctly, this is a multi-decade strategy.
⚠️ Confirm tax treatment with your CPA. Actual benefits depend on your individual situation.
⸻ Why Boutique Hotels Outperform STRs ⸻
A well-positioned boutique hotel runs five revenue engines simultaneously. This is the structural reason hotels produce 10–20× the total revenue of premium STRs on comparable acquisition basis and why STRs and commoditized flagged hotels can't replicate the model.
The baseline — not the ceiling.
A Dynamic pricing, OTA distribution, direct booking optimization, loyalty repeat. Stabilized boutique ADR runs $280–$600+ depending on tier. Rooms revenue alone is the floor. Everything else stacks on top.
A standalone brand within the asset.
Restaurant and bar concepts built as destinations in their own right — pulling demand from the local community as well as overnight guests. The active 31-key Western US property in our pipeline projects $383K in F&B revenue alone.
The baseline — not the ceiling.
A 40-key boutique with the right common spaces can generate $15K–$50K from a single weekend event. Weddings, corporate buyouts, retreats, and private functions can add 10–30% to total property revenue — often stacking with rooms revenue when buyouts fill all keys at premium rates.
Wellness retreats, culinary experiences, creative residencies,
signature packages.
Programming lifts ADR meaningfully and extends length of stay 30–50% on programmed weekends. It also drives direct bookings, generates organic content, and builds repeat guests.
Vendor partnerships, local commissions, branded merchandise.
Preferred vendor programs (florists, photographers, activity providers) generate 10–20% commission income. In-house retail, signature consumables, and local artisan goods compound with brand strength over time.
⸻ Why Boutique Beats Flagged ⸻
This is the structural argument behind every Hotel Turnkey acquisition. Below is the side-by-side breakdown that drives our sourcing thesis — and the reason we don't invest in commoditized flagged inventory.
Flagged Hotel
Boutique Hotel (Our Approach)
DIY Boutique
STR
01 Franchise Fees
5–6% royalty + 2–3% marketing levy + 1–3% reservation fees
0%
0%
0%
5–6% royalty + 2–3% marketing levy + 1–3% reservation fees
0%
0%
0%
02 Pricing Power
Capped by brand tier
Uncapped — experience commands premium ADR
Uncapped
Tier and OTA-capped
03 Guest Experience
Standardized
Locally rooted, intentional, memorable
Variable
Variable
04 Design & Identity
Brand prototype
Unique to property and place
Unique
Generic
05 Marketing
Mandatory fund contribution
Fully self-directed (in-house team)
Owner-built
Owner-built
06 Renovation Control
PIPs every 7–10 yrs at $15K–$40K+ per key
Owner-controlled
Owner-controlled
Owner-controlled
07 Operational Agility
Brand approval required
Fully agile
Fully agile (if capable)
Fully agile (if capable)
08 Social Media Appeal
Rarely viral
Design-forward properties generate organic content
Variable
Generic
09 Guest Loyalty
Points-driven (loyal to brand)
Emotional (loyal to property)
Variable
None
10 OTA Dependence
Loyalty offsets but owner pays
Direct bookings 40%+ achievable
DIY required
Heavy
11 Brand Recognition
Instant global recognition
Built over time
Built over time
None
12 Financing Access
Easier debt terms historically
Growing lender acceptance
Variable
Variable
A full leadership team behind every acquisition.
01 Franchise Fees
Flagged Hotel
5–6% royalty + 2–3% marketing levy + 1–3% reservation fees
Boutique Hotel (Our Approach)
0%
DIY Boutique
0%
STR
0%
02 Pricing Power
Flagged Hotel
Capped by brand tier
Boutique Hotel (Our Approach)
Uncapped — experience commands premium ADR
DIY Boutique
Uncapped
STR
Tier and OTA-capped
03 Guest Experience
Flagged Hotel
Standardized
Boutique Hotel (Our Approach)
Locally rooted, intentional, memorable
DIY Boutique
Variable
STR
Variable
04 Design & Identity
Flagged Hotel
Brand prototype
Boutique Hotel (Our Approach)
Unique to property and place
DIY Boutique
Unique
STR
Generic
05 Marketing
Flagged Hotel
Mandatory fund contribution
Boutique Hotel (Our Approach)
Fully self-directed (in-house team)
DIY Boutique
Owner-built
STR
Owner-built
06 Renovation Control
Flagged Hotel
PIPs every 7–10 yrs at $15K–$40K+ per key
Boutique Hotel (Our Approach)
Owner-controlled
DIY Boutique
Owner-controlled
STR
Owner-controlled
07 Operational Agility
Flagged Hotel
Brand approval required
Boutique Hotel (Our Approach)
Fully agile
DIY Boutique
Fully agile (if capable)
STR
Fully agile (if capable)
08 Social Media Appeal
Flagged Hotel
Rarely viral
Boutique Hotel (Our Approach)
Design-forward properties generate organic content
DIY Boutique
Variable
STR
Generic
09 Guest Loyalty
Flagged Hotel
Points-driven (loyal to brand)
Boutique Hotel (Our Approach)
Emotional (loyal to property)
DIY Boutique
Variable
STR
None
10 OTA Dependence
Flagged Hotel
Loyalty offsets but owner pays
Boutique Hotel (Our Approach)
Direct bookings 40%+ achievable
DIY Boutique
DIY required
STR
Heavy
11 Brand Recognition
Flagged Hotel
Instant global recognition
Boutique Hotel (Our Approach)
Built over time
DIY Boutique
Built over time
STR
None
12 Financing Access
Flagged Hotel
Easier debt terms historically
Boutique Hotel (Our Approach)
Growing lender acceptance
DIY Boutique
Variable
STR
Variable
A full leadership team behind every acquisition.
⸻ About Hotel Turnkey
Most hotel investment platforms stop at acquisition. They source the deal, raise the capital, and hand the asset to a third-party manager. From that point on, the investor is hoping the operator they've never met
executes well.
We're a vertically integrated platform built inside The Rise Collective ecosystem. Every step, sourcing, underwriting, financing, design, renovation, branding, F&B, marketing, and operations, happens under one roof, with ROAM Hospitality operating the asset day-to-day from the moment it opens.
Direct Ownership.
Your name on the deed. 100% of the equity, cash flow, depreciation, and appreciation. Not a fund share. Not a syndication.
Off-market Deal Flow.
Sourced through proprietary hospitality broker relationships and deep market networks. The deals you'd never see on LoopNet.
In-house Operations from Day One.
ROAM Hospitality runs your property, staffing, revenue management, OTA distribution, F&B execution, marketing — all in-house, all aligned with your asset's performance.
Tax Strategy Built in.
Cost segregation, bonus depreciation, and active trade or business structuring done at acquisition. Not as an afterthought.
Written Underwriting on Every Deal.
Full repositioning and analysis memo for every property we present. You see our thinking before any decision is made.
Approval-only Involvement.
You make the strategic calls. We do the work.
You own the hotel. We do everything else.

Operated by
ROAM Hospitality — in-house, from day one.
⸻ Our Process ⸻
Hotel Turnkey is a structured 12–18 month engagement (depending on property scope and renovation
timeline). Here's what that actually looks like.
PHASE ONE
We build a buy-box around your capital and goals. Then we source — both off-market relationships and on-market opportunities and underwrite each deal with stress-tested pro formas. For every property we present, you receive a full written repositioning and analysis memo before you make any decision.
PHASE two
Once you've approved a deal, we manage the full execution: design, renovation scope, brand identity, F&B concept, FF&E procurement, technology stack deployment, staffing, pre-opening marketing. Every renovation expense is tracked for cost segregation and depreciation.
PHASE three
ROAM Hospitality assumes full day-to-day operations from opening. Revenue management, OTA distribution, direct booking optimization, F&B execution, guest experience, staffing. You receive monthly owner reports formatted for CPA review.
PHASE four
Throughout the engagement, we coordinate with our financing partner network, SBA 504/7(a), CMBS, portfolio lenders, and bridge lenders experienced in boutique hospitality. We handle the underwriting documentation; you sign at close.
What you do
Approve milestones, attend weekly check-ins during active phases, and watch the asset come together.
What WE do
Everything else.
⸻ Meet the Team ⸻

CEO & Co-Founder, Hotel Turnkey Founder, The Rise Collective
Elliott built The Rise Collective into a vertically integrated real estate, investing, and tax strategy ecosystem. Hotel Turnkey is the platform's done-for-you boutique hotel investment arm.

President & Co-Founder, Hotel Turnkey
Michael co-founded Hotel Turnkey alongside Elliott and leads
investor-facing strategy. He's an active voice in the real estate
and tax strategy investor community.
Supporting Team

Kyle Murphy
Chief Operating Officer

Sam Arnita
Chief Revenue Officer

Dominic Springer
Chief Financial Officer

Robert Chapman
Chief Legal Officer

Emily Uselman
Chief Marketing Officer

Graham Johnston
Head of Concepts and F&B

Wade Langlois IV
Director of Development

Jessica Berry
Head of Design
A full leadership team behind every acquisition.
⸻ Got Questions? ⸻
A few questions that come up consistently on discovery calls. If yours isn't answered here, the call is the right place to dig in.
$750K deployable is our entry. Tier 1 deals run $750K–$5M (10–40 keys). We cover six tiers total, up to $100M+ trophy assets, with the same done-for-you approach across the spectrum.
Hotels qualify as an active trade or business under §469, which means depreciation losses can offset your W-2 or business income — without the 100-hour material participation test that limits STR investors. On a $5M acquisition, cost segregation typically reclassifies 25–35% of basis into short-life property, generating roughly $1.2M of first-year depreciation. At the 37% bracket, that's around $440K in federal tax savings in year one. Cost segregation studies are performed in-house by Legacy Wealth, the Rise Collective's tax strategy arm. Confirm with your CPA — actual benefit depends on your individual tax situation.
ROAM Hospitality, our in-house operator. Same team. Same ecosystem. From the moment your property opens through ongoing stabilization, ROAM handles staffing, revenue management, OTA distribution, F&B operations, guest experience, marketing, and monthly owner reporting. No third-party management handoff.
Typically 12–18 months from engagement to opening, depending on property scope and renovation timeline. Some turnkey-condition acquisitions can open in under 6 months. The active Asheville pipeline deal, for example, is in turnkey condition because the previous owner already completed a $1.6M renovation.
We work with 1031 exchangers regularly. Your QI handles the exchange structure and timing; we handle the property identification, underwriting, and operations. The 45-day identification window is enough time to select the right hotel — when you have the pipeline.
Personal use is possible but has implications for tax treatment under §469. We'll walk you through the structure on the discovery call so it's done correctly. Most of our investors prioritize the tax strategy and limit personal use accordingly.
Three paths.
One: sell to an institutional hotel buyer (which is why we build to institutional-quality standards from the start).
Two: 1031 exchange into the next Hotel Turnkey deal, deferring capital gains and restarting the depreciation clock.
Three: hold for legacy and generational transfer. We plan for all three from acquisition forward.
For every property we present, you receive a full written repositioning and analysis memo — strategic vision, competitive analysis, renovation plan, brand positioning, detailed budget, stress-tested pro forma. You see our thinking before any decision is made. If the deal doesn't make sense, you don't invest.
⸻ Apply Now ⸻
If you have $750K+ to deploy and a tax bill that hurts to write, the next step is one call.
The application takes about 3 minutes. If you qualify, you'll be sent directly to our calendar to book a 20-minute discovery call. On that call, our team will walk you through the live pipeline, the underwriting on a deal that fits your capital, what the first-year tax picture looks like for your specific situation, and the full CAPP analysis on whichever property fits.
Hotel Turnkey is by application only. We work with qualified investors with $750K+ to deploy. Tax strategies discussed are subject to individual circumstances; confirm with your CPA.
If the deal doesn't make sense, you don't invest. Simple..
You own the hotel. We do everything else.
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